Making the case for bite-sized PPC campaigns When I received my Google Ads training, there was a prevailing belief that bigger was better. We would

You don’t want to pay for irrelevant clicks The fact that you are reading this now means you found this blog title provocative enough to

How to identify a failed paid media campaign As I discuss in my post on declining ROI in a PPC campaign, a well-run campaign should

Industry CPL benchmarks are misleading Pay-per-click specialists often compare their metrics to industry benchmarks, particularly when trying to justify their services to a paying client.

A Critique of the Acquisio Study on Google Match Types A few days ago Search Engine Land published the article “Google keyword match type tournament:

Are you a home service business? Google Local Services Ads puts trustworthy local electricians, locksmiths, plumbers, and other professionals in front of people who are