Search Engine Marketing

How to Get Listed With Google Local Services Ads in 5 Easy Steps

Are you a home service business?

Google Local Services Ads puts trustworthy local electricians, locksmiths, plumbers, and other professionals in front of people who are looking to find and book quickly.

And yes, you’ll only pay for leads that you get.

How To Get Listed

Local Services ads are new, fairly easy, and absolutely dominate the Google search results. At this point, if you’re not up there you’re losing to your competitor’s very compelling business listing.

  1. Check eligibility
  2. Agree to the Google Guarantee
  3. Create your ad
  4. Upload license and insurance details
  5. Get background checked
  6. Optimize your Google Business Listing

Are You Eligible?

This ad format is only available to local services who provide great service. Even if you think people avoid clicking ads, the fact that this format establishes credibility is undeniable.

If you’re one of these, you’re ready to go!

  • Auto glass services
  • Carpet cleaning services
  • Cleaning services
  • Electricians
  • General contractors
  • Garage door services
  • HVAC (heating or air conditioning)
  • Handymen
  • Locksmiths
  • Painters
  • Plumbers
  • Roadside assistance
  • Tutors
I’m eligible
Let’s get started!

Background Check

You and any employees, contractors (including subcontractors), or other workers who provide services in customers’ homes, workplaces, or any other properties must pass third-party background checks before you may participate in the Local Services platform.

What Is The Google Guarantee?

The Google Guarantee badge  is available for businesses that pass a Google screening and qualification process through Google Local Services.

If you’re backed by the Google Guarantee, and your customers (that came to your business through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service. The following are the upper limits of lifetime coverage for claims:

United States: $2,000
Canada: CAD $2,000

Google Help Center
google local services ads on mobile

What Are People Saying?

“Great service and overall a complete experience from using Google to finding a reputable contractor to get the job done.”
– Randy, Elk Grove – Home owner

“Every day I get new customer requests from Local Services.”
– Norm, Foster City – Local provider

By Kevin Frei

Kevin Frei is an entrepreneur, paid media specialist, and intermittent nomad from Arizona. Ethical Digital is his third startup after and an online traffic school company. An avid traveler and economics hobbyist, Kevin's goal is to revolutionize the way service companies are organized so that more people can achieve the dream of professional (and locational) independence.

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