If you have already studied the basics of Google Ads campaigns, this article should help you raise your game to a more elite level. If you master these 20 concepts you will have an edge even over many professional PPC specialists.

Choosing the bid rule that maximizes your KPI With so many features and settings available in Google Ads, you may be tempted to just fiddle

So why pay a premium? I can’t find the bit of nonsense I ran across in an article the other day, but there’s a sea

Declining ROI is the mark of a successful search ads campaign Sometimes our digital marketing efforts fail. Despite our best efforts, we just can’t get

Validate your PPC web traffic In an ideal world, the marketing team can optimize the customer journey all the way from discovery to sale. In

Using the Quality Score report in Google Ads to measure progress and show value So you’re a PPC specialist trying to appease a skeptical client