|A strange contraption|
Anyone who has spoken to me in the past four years has heard me try to explain “this thing I’m working on” without much success at making sense.
Well now “this thing” is a reality, and I want to make another attempt at explaining it. So for those of you wondering just what exactly is this strange contraption we’ve built…
Is It a Digital Marketing Agency?
No, not exactly. Ethical Digital is an administrative service and platform for digital marketers. It lets them team up to better serve their clients and split the revenue they generate, much as if they were their own independent company.
What Makes It Special?
What Makes It Ethical?
The name “Ethical Digital” reflects our commitment to telling the truth. There is so much BS and snake oil in this industry, we are determined not to be like that. So we have a zero tolerance policy for dishonesty in our own ranks, and we strive to be completely transparent and forthright with our clients.
The name is a statement of our principles, and it is also a description of how our business model works. A good company culture can only take you so far, and then you need accountability and incentives to get people to behave as they should. Fortunately for us, accountability and incentive alignment are fundamental features of the platform.
Therefore we not only require all our agents to behave ethically, we make it in their interest to do so.
What Is Next for Ethical Digital?
We are just getting started and have barely scratched the surface of what we intend to build. We envision Ethical Digital as a vast global community of digital marketing professionals who not only can fulfill any service, but who also drive innovation in the platform and the industry as a whole.
We believe our business model will prove superior to the competition, and as we scale up and build new tools and features our market position will be strengthened through the network effect.
And we want to help thousands of people achieve the dream of having more freedom and ownership in their work, all while delivering better services at a lower cost.
How You Can Join
Our door is open to anyone with agency or significant freelance experience in any of a growing number of digital marketing services, as well as account management and sales.
We provide the tools to set you up for success, but you must be prepared to compete with other skilled professionals. The way to succeed is to either do great work so that your colleagues will pick you for their teams, or else go get clients and then you can pick your own teams.
If you are good at your job and willing to take the initiative, you will thrive with Ethical Digital. There is no cost to sign up, so visit ethicaldigital.com/careers and take charge of your future!