A place for ideas, insights, and discussions about the wide world of digital marketing.
Using the Quality Score report in Google Ads to measure progress and show value So you’re a PPC specialist trying to appease a skeptical client
Making the case for bite-sized PPC campaigns When I received my Google Ads training, there was a prevailing belief that bigger was better. We would
You don’t want to pay for irrelevant clicks The fact that you are reading this now means you found this blog title provocative enough to
How to identify a failed paid media campaign As I discuss in my post on declining ROI in a PPC campaign, a well-run campaign should
Ethical Digital and Upwork are not in the same category When people first encounter Ethical Digital, they often assume we are an Upwork for digital
Industry CPL benchmarks are misleading Pay-per-click specialists often compare their metrics to industry benchmarks, particularly when trying to justify their services to a paying client.