Search Engine Marketing
PPC Ad Text: Why Accurate is Better than Compelling
You don’t want to pay for irrelevant clicks The fact that you are reading this now means you found this blog title provocative enough to
April 10, 2019
A place for ideas, insights, and discussions about the wide world of digital marketing.
You don’t want to pay for irrelevant clicks The fact that you are reading this now means you found this blog title provocative enough to
How to identify a failed paid media campaign As I discuss in my post on declining ROI in a PPC campaign, a well-run campaign should
Ethical Digital and Upwork are not in the same category When people first encounter Ethical Digital, they often assume we are an Upwork for digital
Industry CPL benchmarks are misleading Pay-per-click specialists often compare their metrics to industry benchmarks, particularly when trying to justify their services to a paying client.
A Critique of the Acquisio Study on Google Match Types A few days ago Search Engine Land published the article “Google keyword match type tournament:
Who Is My Audience? As a business person, your audience is the reason why you have a business. These people could fall into any of